Transmedia Storytelling is Going to Save the Arts - But What is it?

Hollywood is dying. The era of peak TV is rumoured to be in its final days, and everybody wants to know where it went wrong. As industries collapse, major corporations are trying to monopolise what’s left, squeezing the final pennies into their bank before the inevitable collapse. Transmedia practices offer a collaborative, adaptive, audience focused and artist centric way to tell stories. Done right, they can build exponentially outside the Hollywood system and hopefully, one day, replace it.