Why Picking the Wrong Medium Could Ruin Your Storytelling Potential

HOW are you going to tell your story?

Every medium has its strengths and weaknesses. Blockbuster films were once a no-brainer for profit and reach, but depleting ticket sales and streaming releases are raising questions about the form’s longevity. High-End TV (HETV) is undergoing a similar peak and collapse, and TV soaps are fighting for survival every day.